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Michael Steinhart

Booth Babes as Economic Indicator

Michael Steinhart
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alexxbailey
alexxbailey
5/10/2014 6:13:19 AM
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Steel
Re:
Economic indicators provide a snapshot of the economy's health. Over time, many strange financial signs have been suggested by "experts" that read like they could be more accurate predictors in the Bizzaro World. Also called Htrae (Earth backwards), it is a cube-shaped planet populated by gonzo versions of Superman and other DC universe characters. Here are some indicators of economic health that most likely make total sense to Htrae economists. Indicators of economic health.

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Michael.Steinhart
Michael.Steinhart
7/1/2013 6:32:40 PM
User Rank
Editor
Re: Slashdot is live
I'm not complaining, dstrait, there's no such thing as bad publicity. And that may be why some firms still insist on using booth babes.

I have a feeling that the metric used to determine their value is booth visits or badge scans, although in this day and age, companies can track the lead from initial engagement through closed sale, so I'd love to see some of those stats, too. Next time I attend a show, I'm going to ask. 

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dstrait
dstrait
7/1/2013 5:58:50 PM
User Rank
Platinum
Re: Slashdot is live
So, we seem to have established that booth babes generate interest interest in blogs.

I would still like to see some numbers that correlate use of models with sales of product. 

E3 might be the most enthusiastic current user of models, but even they seem to go back and forth about it. Every couple of years, I read stories about how E3 are going to tone things down. It seems like some sort of cycle with them.

(If you think slashdot is bad, stay away from reddit.)

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hash.era
hash.era
6/30/2013 10:24:14 AM
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Platinum
Re: Questions for Solar VPS
@David: As long as your wife does not search you on internet you are fine :)        

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Michael.Steinhart
Michael.Steinhart
6/29/2013 10:38:50 PM
User Rank
Editor
Slashdot is live
It's official - my interview with Robin Miller is up on Slashdot, and it's bringing the booth babes question to a wide audience of passionate and foul-mouthed IT geeks. There are already some 320 comments on it, so I'd like to surpass that here!

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Michael.Steinhart
Michael.Steinhart
6/28/2013 10:38:02 AM
User Rank
Editor
Solar VPS responds
I'm going to post the entirety of Solar VPS's response here, and I'll pull out excerpts and incorporate them into Part 2, which will post later today.

Thanks for reaching out to us with your questions and thanks for the write up in The Enterprise Cloud. Before I begin I want to say we understand anytime your brand spends money on marketing, you take a risk. You are never 100% certain about how your marketing will be received and whether or not it will be effective. For us, the Solar VPS story is about the experience we are creating for our customers – about creating a useful and memorable brand.

   When it comes to the overall marketing of our Cloud Expo booth, we invested a great amount of time and thought into creating an eye catching, question prompting booth. From the Cosmo T-Shirts the team wore, to the Cosmo Credit cards expo goers received, to the graphics of the booth, to the Nerf Blaster colors and yes, to our intelligent booth models, we spent a good deal of time fully planning out the overall ascetic and feel of the Solar VPS booth.

   Concerning our booth models, A) yes, we did notice the Solar VPS booth was the only booth at Cloud Expo who employed two booth models and B) we chose to employ two booth models because we are a fun brand. The booth models acted as friendly ambassadors for our brand and helped to educate Cloud Expo attendees about the Solar VPS brand. Call it "bro-oriented", call it eye catching – our booth/brand marketing was/is meant to be fun. 

   We are of the belief while Cloud and hosting providers work well at supplying a service, the consumer experience across the industry is bland – the consumer experience is utilitarian as opposed to engaging. The Solar VPS brand is about providing consumers with their Cloud VPS needs while also supplying them with an engaging and memorable branded message. Our presence at the show was a projection of that.

   Lastly, concerning our growth over the past few years - it has been steady.

   As your last question points to a larger conversation about Solar VPS, our current offerings/marketing/sales and our future plans, we would love to set up a time where we can fully answer your questions and if possible, discuss the keynote tech session our President and COO Ross Brouse presented during the show - "The Cloud Under Your Nose: Adopting Cloud Solutions From the Couch to the Corporation". 

   Again, thanks for reaching out to us and writing a post about Solar VPS in The Enterprise Cloud. We look forward to chatting with you this week.

 

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Michael.Steinhart
Michael.Steinhart
6/28/2013 10:35:07 AM
User Rank
Editor
We're trending!
Hey everybody - here's a screenshot of an email newsletter I received yesterday. Note the item second from the top! CES happened in January, and the report was published in March, but we've put the topic back on the board and now other venues are scrambling to glom on.

Okay, maybe E3 and Computex also put it on the board. But still! We rock!



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Michael.Steinhart
Michael.Steinhart
6/27/2013 12:50:03 PM
User Rank
Editor
Re:
That's an issue that came up in my post-script research, dstrait. If all the babe delivers is a 'badge scan,' how does that translate into sales-ready leads? 

I mentioned this in my interview with Robin Miller over at Slashdot, too: You may be there to learn, but the vendor is there to sell. 

In my conversations with actual event organizers, I've heard that booth babes are falling into disfavor both because of the sexist and 'lowbrow' undertones and because they often violate code-of-conduct requirements, like staying in the booth and not soliciting attendees in the aisles. 

The one piece of information nobody has publicized yet is the ROI of booth babes. I'm chasing down several other event organizers to see if they have any insights.

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dstrait
dstrait
6/26/2013 12:51:12 PM
User Rank
Platinum
Re:
I mean booth babes in general. 

I wasn't commenting on your approach with Solar, just my own attitude.

I am curious to see if their approach turns into anything other than a mailing list. Are the people on that list more likely to buy or is this just another example of "Half the money I spend on advertising is wasted; the trouble is I don't know which half."

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Michael.Steinhart
Michael.Steinhart
6/25/2013 4:23:18 PM
User Rank
Editor
Re:
When you say "this sort of thing," do you mean booth babes in general, or booth babes as applied to cloud events?

Also, I was pretty fair to Solar VPS, I think. I'm waiting for comment from their event coordinator and -- I'll repeat -- I'm not criticizing the company. I'm just curious about their motivation.

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